GU: Affordable Tokyo Fashion For Less



If you've ever gone shopping in Japan, you'll know that Japanese clothing usually isn't cheap.

A basic top like the one I'm wearing could easily run up to if not more than $100 depending on where you buy it from.

I understand the quality is great and all, but no thanks. I've got better ways to spend my money.

Before I moved to Japan, I always thought Japanese fashion was over the top and crazy.

I mean you could find all sorts of crazy and unique street styles ranging from lolita and gyaru, to more gothic looks.

Although these trends are still very much alive in places like Harajuku, I find the majority of people here dress in very simple and basic everyday fashion from head to toe.

The first time I ever stepped foot inside of a Uniqlo and GU (they are sister companies), I wondered, "Why are these stores so popular?"

Inside you will find mostly plain and basic pieces in neutral and monochromatic colors.

GU is the cheaper of the two stores and mostly everything in there will be under $30.

The quality is not too bad either, so it's great for someone who is on a budget, or for someone who just doesn't want to spend an arm and a leg on a plain t-shirt.


As a gaijin (foreigner) living in Japan, one of the biggest challenges for me with Japanese fashion brands is finding pants and shoes that actually fit. Now I'll be honest, brands like GU aren't really my style, but when I wandered in and saw these amazing jeans, I died of happiness on the inside.

Not only are they super on trend, but they ACTUALLY fit me, and they fit me very comfortably!

The best part?

They were less than $25!

Can I get a HALLELUJAH somebody!?

And don't even get me started on how perfect these snakeskin Western style booties are!

(also from GU)

The key to really make this outfit standout while being true to me is being able to mix and match different pieces to get a more edgy look.

Since my top is so simple, I decided to make the look pop a bit more with the fishnet tights and snakeskin print booties.

So comfortable, yet so chic!

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From Ukraine With Love

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